Cognitive Dissonance in Public Health Messaging: When Behavioral Cues Conflict With Health Goals
Cognitive dissonance is a psychological state that arises when an individual simultaneously holds two cognitions (thoughts, beliefs, or expectations) that are inconsistent, leading to psychological discomfort. In the context of health communication, dissonance commonly appears when people encounter messages promoting wellness while simultaneously receiving environmental cues that undermine those goals—for example, health-oriented slogans near highly… Read More »