Cognitive Limits and Human Decision-Making: How Bounded Rationality Shapes Health and Medical Outcomes
Cognitive limits and human decision-making describe how the brain’s information-processing constraints shape what people perceive, prefer, and choose—especially under uncertainty. In medicine, these limitations influence symptom interpretation, adherence, risk perception, clinician–patient communication, diagnostic reasoning, and treatment selection. A central framework is bounded rationality: individuals do not compute optimal solutions; instead, they use heuristics that are… Read More »