Conditioned Taste Aversion and Exposure Therapy: How One Bad Experience Can Stop Food Cravings
Conditioned taste aversion (CTA) is a learned reduction or avoidance of a specific taste or food after an organism experiences a negative outcome paired with that taste. Although CTA is often discussed in animals, the same associative learning mechanisms strongly apply to humans: a single episode of nausea, food poisoning, an unpleasant physiological reaction, or… Read More »