Zoho Corporation founder Sridhar Vembu has lauded the political ascent of TVK chief Vijay, describing his rise as a “phenomenon beyond cinema.” The statement, shared by NDTV, highlights the growing recognition of Vijay’s influence outside the realm of entertainment. Vembu, known for his business acumen and often candid public statements, drew a parallel between Vijay’s popularity and his ability to connect with the masses, suggesting a unique impact that transcends traditional acting careers. This endorsement from a prominent figure in the business world underscores the significant attention Vijay’s political journey is garnering. The tweet from NDTV, dated May 1, 2026, shared a picture related to the statement. The context suggests that Vijay’s supporters and political observers are keenly following his trajectory, and Vembu’s words add a notable voice to the ongoing discussion about his political standing and public appeal. The comparison to a “phenomenon beyond cinema” implies a level of impact and widespread influence that is both unexpected and remarkable, positioning Vijay as a figure of significant public interest and potential political sway. This observation from Sridhar Vembu is likely to be interpreted as a validation of Vijay’s growing political capital and his ability to resonate with a broad audience, extending far beyond his established fan base. Source: NDTV

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