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Why are the ABC and the Australian MS Media not covering this significant story ?

Every woke pronouncement from former CEO Alan Joyce was reported with gusto by the ABC – but now it’s a blackout because the story doesn’t suit the ABC’s agenda.

NET ZERO will destroy

In a recent tweet, Australian politician Craig Kelly raised concerns about media coverage in Australia, particularly criticizing the ABC (Australian Broadcasting Corporation) and the mainstream media for their apparent silence on significant issues. The tweet highlighted the disparity in how the media reported on the former CEO of Qantas, Alan Joyce, compared to its current coverage of pressing topics that challenge popular narratives. Kelly’s statement implies a belief that the media is selectively choosing which stories to report based on their alignment with a specific agenda, particularly in relation to environmental policies like “Net Zero.”

### The Role of Media in Reporting Significant Stories

Media plays a critical role in shaping public opinion and informing citizens about important issues. The expectation is that media outlets will provide balanced and comprehensive coverage of significant stories, regardless of their political implications. However, Kelly’s tweet suggests that major news organizations, such as the ABC, may be failing in this responsibility. He points out that while Joyce’s “woke” statements received extensive coverage, other narratives that conflict with the mainstream agenda may be ignored. This raises questions about media bias and the motivations behind story selection.

### The Issue of Net Zero Policies

The reference to “Net Zero” in Kelly’s tweet pertains to the environmental goals aimed at reducing greenhouse gas emissions to net-zero levels. While aiming for sustainability is essential in combating climate change, critics argue that the implementation of such policies can have detrimental effects on the economy, jobs, and individual freedoms. Kelly’s assertion that “NET ZERO will destroy…” implies a belief that the transition to these policies could lead to negative consequences for ordinary Australians, specifically in terms of economic stability and employment opportunities.

### Media Bias and Public Perception

The perceived bias in media reporting can significantly influence public perception. When certain narratives are prioritized over others, it can create a skewed understanding of critical issues among the population. Kelly’s tweet emphasizes the importance of diverse viewpoints in media coverage, urging outlets to report on stories that may not align with their established agendas. This call for transparency and objectivity is crucial for maintaining trust in the media.

### The Importance of Diverse Narratives

For a well-informed society, it’s vital that various perspectives on significant issues—like climate policy—are presented to the public. By fostering an environment where different viewpoints can be discussed openly, media outlets can contribute to a more comprehensive understanding of the complexities surrounding policies like Net Zero. This could also encourage public debate and potentially lead to more balanced decision-making by policymakers.

### Conclusion

Craig Kelly’s tweet serves as a reminder of the critical role media plays in democracy and the need for balanced reporting. By questioning the motives behind media coverage, he emphasizes the importance of transparency and diverse narratives in informing the public. As debates around significant issues like climate change continue, it is essential for media organizations to engage with all sides of the conversation, allowing citizens to make informed decisions based on a wide range of information. For those invested in the future of Australian media and public policy, this ongoing dialogue is essential.

Why are the ABC and the Australian MS Media not covering this significant story ?

Every woke pronouncement from former CEO Alan Joyce was reported with gusto by the ABC – but now it’s a blackout because the story doesn’t suit the ABC’s agenda.

NET ZERO will destroy… pic.twitter.com/gnrfS2m76y

— Craig Kelly – Libertarian for NSW Senate (@craigkellyXXX) March 26, 2025

Why are the ABC and the Australian MS Media not covering this significant story?

It’s no secret that media coverage can be selective, often hinging on the narratives that outlets choose to promote. Recently, Craig Kelly, a prominent figure in the Australian political landscape, raised eyebrows with his tweet questioning why the ABC (Australian Broadcasting Corporation) and other Australian media channels have chosen to ignore a significant story. According to Kelly, every “woke” statement made by former CEO Alan Joyce was met with enthusiastic reporting from the ABC. But now, it seems there’s a blackout on important topics that don’t align with their agenda. This raises a critical question: Why is this happening?

Every woke pronouncement from former CEO Alan Joyce was reported with gusto by the ABC

Alan Joyce, the former CEO of Qantas, has been a polarizing figure, often at the forefront of discussions about corporate responsibility and social issues. His public statements and initiatives regarding diversity, climate change, and corporate ethics have received extensive coverage, particularly from outlets like the ABC. Joyce’s positions often resonated with what many consider a ‘woke’ agenda, pushing for progressive social changes within the corporate environment.

Yet, the same media outlets that were quick to amplify Joyce’s messages now seem hesitant to cover potentially controversial topics that contradict that narrative. The apparent shift in reporting brings to light the question of media bias and selective storytelling. It’s almost as if there’s an unwritten rule on what stories are deemed worthy of coverage based on the prevailing political climate.

But now it’s a blackout because the story doesn’t suit the ABC’s agenda

How can large media organizations justify their selective coverage? This is where it gets tricky. Craig Kelly’s assertion hints at a broader issue of media bias, where stories that don’t align with an outlet’s political or ideological stance are conveniently overlooked. This blackout can lead to a disenfranchised audience that feels their concerns and realities are not being represented in mainstream media.

For many Australians, the implications of such selective coverage are significant. Issues like climate change, economic policies, and social justice are not merely abstract concepts; they have real-world effects on people’s lives. When a media outlet chooses to ignore pressing stories because they don’t fit an agenda, it not only hampers public discourse but also contributes to a lack of informed citizens who can make decisions based on comprehensive information.

NET ZERO will destroy

One of the hot topics that have been at the forefront of public debate is the push for “Net Zero” emissions. The concept, while noble in intention, has sparked heated discussions around its practical implications and the challenges that come with it. Critics argue that the transition to Net Zero could lead to economic instability, job losses in traditional sectors, and increased living costs.

Yet, the media’s portrayal of this initiative often highlights only the benefits, glossing over potential downsides. The narrative that emerges can heavily influence public opinion, swaying it towards or against significant policy shifts. When outlets like the ABC choose to remain silent on the criticisms surrounding Net Zero, they miss an opportunity to present a balanced view that encompasses various perspectives.

The implications of this selective reporting are profound. It could affect public support for policies and initiatives, ultimately shaping the direction of national discourse. If stakeholders feel they are not being heard, it could lead to increased polarization and skepticism towards media institutions.

The role of social media in shaping narratives

In the age of social media, traditional media outlets are no longer the sole gatekeepers of information. Platforms like Twitter allow individuals to share their views and raise issues that may be overlooked by larger organizations. Craig Kelly’s tweet is a perfect example of how social media can spotlight discrepancies in media coverage and provoke discussions that might not occur in mainstream outlets.

As individuals increasingly turn to social media for news and analysis, the challenge for traditional media becomes even more pronounced. They must grapple with the reality that audiences are seeking diverse viewpoints and comprehensive reporting. Ignoring significant stories that don’t fit a specific narrative could lead to a loss of credibility and trust with the public.

What does this mean for Australian democracy?

A healthy democracy thrives on informed debate and diverse opinions. When media outlets like the ABC fail to cover significant stories, it creates an imbalance in the public discourse. Citizens rely on media to provide them with facts, differing viewpoints, and a variety of analyses to form their opinions. A lack of coverage on crucial issues, especially those that challenge the status quo, can lead to widespread disenfranchisement and a feeling of disconnect from the political process.

As Australians grapple with pressing issues like climate change, economic policy, and social justice, the media’s role becomes even more critical. When stories are ignored or downplayed, it hampers the ability of citizens to engage with these issues meaningfully.

In the end, it’s vital for media organizations to recognize the responsibility they hold in shaping public discourse. Transparency, fairness, and a commitment to covering all sides of a story are essential for fostering an informed citizenry and ensuring that democracy thrives.

By addressing questions like “Why are the ABC and the Australian MS Media not covering this significant story?” we can encourage a more robust dialogue about the role of media in our society, the challenges it faces, and the responsibilities it holds. Whether it’s the narratives surrounding Alan Joyce or the implications of Net Zero, every story deserves a fair hearing, and every voice deserves to be heard.