Taylor Swift has been named Time’s Person of the Year for 2023, marking her second appearance on the prestigious cover. This achievement is historic, as Swift is the first woman to receive this honor twice since the franchise began in 1927.
In 2017, Swift was also recognized as Person of the Year when she was part of the Silence Breakers, a group that played a crucial role in the #MeToo movement, inspiring women to speak out against sexual misconduct. After the recent announcement, Swift shared an image on Instagram with a playful caption, making a reference to her beloved cat.
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Throughout 2023, Swift’s presence was felt across various platforms, from stages to movie theaters to NFL stadiums. She not only captured the year’s zeitgeist but also defined it. Her Eras tour, a retrospective recap of her artistic journey, consisted of 66 dates across the Americas and is projected to become the biggest tour of all time, grossing over a billion dollars. Some have even coined the term “Swift-onomics” to describe her tour’s economic success and her marketing prowess.
Swift’s impact extended beyond music. Her shows in Colorado resulted in a $186.9-million boost to the state’s GDP, according to a report by the Common Sense Institute. A similar economic boost was observed in Philadelphia after she performed three shows there in May. Research company QuestionPro estimates that her tour alone could generate $4.6 billion for the U.S. economy.
Despite her success, the tour has not been without controversy. A tragic incident occurred during her concert in Brazil, where a 23-year-old fan collapsed and later died in the hospital. Fans reported that they were not allowed to bring water bottles into the stadium, despite record-breaking temperatures in the region.
Swift’s influence also reached the world of cinema. Despite a writers’ strike, she turned movie theaters into concert halls with the release of her concert film, “Taylor Swift: The Eras Tour.” By bypassing the Hollywood studio system and making a deal directly with AMC, Swift gave the theater chain its highest single-day ticket sales in history.
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Additionally, Swift’s personal life made headlines when her relationship with Kansas City Chiefs tight end Travis Kelce went viral. Her presence at the Chiefs’ game against the Chicago Bears resulted in a significant increase in viewership among teenage girls.
Swift’s selection as Time’s Person of the Year puts her in the company of U.S. presidents and world leaders. As the first woman to receive this honor twice, she joins a select group of repeat designees. Her achievements in the arts have solidified her status as one of the most influential figures of our time.
