“X explores new creator monetization route by potentially running ads on videos, expanding beyond big brand accounts”
PREVIEW: X may be working on running ads on creator’s videos, as an additional route for creator monetization.
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The platform has occasionally used this feature to run ads on big brand accounts, but it looks like the team are testing rolling it out to other accounts too. https://t.co/IZldozaLWI
— X News Daily (@xDaily) December 4, 2023
https://platform.twitter.com/widgets.js
X, a popular platform for creators, may soon introduce a new feature that allows ads to be displayed on creators’ videos, providing an additional avenue for monetization. While the platform has previously used this feature to run ads on big brand accounts, it appears that the team is now testing its potential rollout to other accounts as well.
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This development was announced by X News Daily on Twitter, who shared a preview of the potential feature. According to the tweet, X is exploring the possibility of incorporating ads into creators’ videos to help them generate revenue. This move could significantly impact the way creators monetize their content on the platform.
Currently, creators on X have various options to monetize their videos, including brand partnerships, sponsored content, and viewer donations. However, incorporating ads into their videos could provide an additional stream of income, especially for creators with large followings or viral content.
While the tweet did not provide specific details about how the ads would be implemented or how creators would benefit from them, this move could potentially open up new opportunities for creators to make money from their content. By allowing ads to be displayed on their videos, creators could earn revenue based on ad views or clicks. This could be a game-changer for many creators who rely on X as their primary platform for sharing content.
The platform has a history of experimenting with new features and updates to enhance the user experience. By testing this ad feature on creator videos, X is likely aiming to strike a balance between generating revenue for the platform and supporting its creators. This move could also help X compete with other platforms that already offer ad monetization options for creators.
However, the introduction of ads on creators’ videos may also raise concerns among users. Some viewers might find the ads disruptive to their viewing experience, potentially leading to a decline in engagement or even a loss of followers. Additionally, creators will need to carefully consider the impact of ads on their content and ensure that it aligns with their brand and audience.
As of now, it is unclear when this feature will be officially rolled out and what criteria creators will need to meet to be eligible for ad monetization. However, creators on X should keep an eye out for further updates from the platform regarding this new feature. The potential introduction of ads on creators’ videos could mark a significant shift in how creators monetize their content on X, providing them with more opportunities to earn revenue and further expand their reach..
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@xDaily said PREVIEW: X may be working on running ads on creator's videos, as an additional route for creator monetization. The platform has occasionally used this feature to run ads on big brand accounts, but it looks like the team are testing rolling it out to other accounts too. twitter.com/499479056/stat…
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