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Top 10 Brands at Paris Fashion Week: An EMV Overview

Paris Fashion Week is a highly anticipated event that showcases the latest trends and innovations in the fashion industry. According to a recent analysis by Vogue Business, the top 10 brands at Paris Fashion Week have been ranked based on their Earned Media Value (EMV), which measures the impact and reach of these brands through influencer collaborations and social media engagements. Here’s a summary of the standout brands and their associated influencers that made waves during the event.

1. DIOR

Leading the pack is Dior, renowned for its luxurious designs and timeless elegance. The brand captured significant attention thanks to influencer Mingyu, who played a pivotal role in amplifying Dior’s visibility on social media platforms. This partnership highlights the effective use of influencer marketing in the fashion landscape.

2. Valentino

Valentino secured the second position with its stunning collection that resonated well with fashion enthusiasts. Influencer Sarocha Chankimha contributed to the brand’s visibility, showcasing Valentino’s latest designs and further establishing its presence in the competitive fashion arena.

3. Chanel

In third place, Chanel continues to hold its status as a fashion powerhouse. Influencer Rebecca Armstrong helped elevate the brand’s image through strategic social media engagements, demonstrating the enduring allure of Chanel’s innovative styles.

4. Louis Vuitton

Famous for its iconic monogram, Louis Vuitton ranked fourth, largely due to the influence of FELIX from Stray Kids. This collaboration not only boosted Louis Vuitton’s reach but also highlighted the intersection of music and fashion, appealing to a diverse audience.

5. Saint Laurent

Saint Laurent claimed the fifth spot, driven by the popularity of Cha Eunwoo, a well-known influencer in the fashion scene. The partnership showcased Saint Laurent’s edgy designs, further enhancing the brand’s modern and dynamic image.

The Power of Influencer Marketing in Fashion

The rankings reflect how brands are leveraging influencer marketing to expand their reach and engage with target audiences effectively. Influencers play a crucial role in shaping consumer perceptions and driving brand awareness, particularly during significant events like Paris Fashion Week.

Fashion brands today recognize the importance of aligning with influencers who resonate with their values and aesthetics. The collaborations between these top brands and influencers not only highlight the creative synergy but also contribute significantly to their overall EMV.

Conclusion

Paris Fashion Week serves as a pivotal platform for fashion brands to showcase their latest collections while connecting with influencers and consumers alike. The top brands—Dior, Valentino, Chanel, Louis Vuitton, and Saint Laurent—demonstrate the effectiveness of influencer partnerships in enhancing brand visibility and engagement. As the fashion industry continues to evolve, the integration of social media and influencer marketing will remain a key strategy for brands looking to thrive in a competitive landscape.

By focusing on authentic collaborations and leveraging the reach of influencers, brands can effectively navigate the dynamic environment of fashion marketing, ensuring they remain relevant and impactful in the eyes of consumers.

Top 10 brands at Paris Fashion Week by EMV, credit to Vogue Business.

1. DIOR – top influencer SVT #Mingyu
2. Valentino – Sarocha Chankimha
3. Chanel – Rebecca Armstrong
4. Louis Vuitton – Stray Kids #FELIX
5. Saint Laurent – #ChaEunwoo pic.twitter.com/mhMBrhwMWd

— KoreadeoK (@koreadeok) March 19, 2025

Top 10 Brands at Paris Fashion Week by EMV, Credit to Vogue Business

1. DIOR – Top Influencer SVT #Mingyu

When it comes to fashion, Dior is always a head-turner, and this Paris Fashion Week, it didn’t disappoint. With top influencer #Mingyu leading the charge, the brand captured the spotlight. Mingyu’s influence is palpable, showcasing how celebrity endorsements can elevate a brand’s presence. Dior’s elegant designs and innovative styles resonate well with both fashion enthusiasts and casual observers, making it a must-watch at any fashion event.

2. Valentino – Sarocha Chankimha

Next up is Valentino, represented by the stunning Sarocha Chankimha. This rising star in the fashion scene is quickly becoming synonymous with Valentino’s bold and vibrant designs. The combination of eye-catching patterns and impeccable tailoring makes Valentino a standout brand. Sarocha’s unique style complements the brand’s vision, and together they create a powerful statement that resonates across social media platforms.

3. Chanel – Rebecca Armstrong

Ah, Chanel, a name that needs no introduction! With the elegant and sophisticated Rebecca Armstrong representing, Chanel continues to embody luxury and timelessness. The brand has a knack for merging classic styles with contemporary flair, and this Fashion Week was no exception. With Armstrong’s graceful presence, Chanel reminded us why it’s a staple in the wardrobes of fashionistas around the globe.

4. Louis Vuitton – Stray Kids #FELIX

Louis Vuitton always brings a touch of glam, and this season was no different. With Stray Kids member #FELIX gracing the runway, the brand showcased its ability to connect with younger audiences. The energetic vibe brought by Stray Kids is infectious, making Louis Vuitton not just a luxury brand but a cultural phenomenon. The blend of streetwear elements with high fashion is a testament to the brand’s adaptability and relevance in today’s fashion landscape.

5. Saint Laurent – #ChaEunwoo

Last but definitely not least is Saint Laurent, represented by the charismatic #ChaEunwoo. Known for its edgy and chic aesthetics, Saint Laurent continues to push boundaries. ChaEunwoo’s stunning looks and effortless style bring a fresh perspective to the brand, appealing to both long-time fans and a new generation of fashion lovers. The synergy between the brand’s bold designs and ChaEunwoo’s vibrant energy makes Saint Laurent a must-watch at Paris Fashion Week.

Wrap-Up: The Future of Fashion

As we wrap up our exploration of the Top 10 brands at Paris Fashion Week by EMV, it’s clear that the intersection of celebrity influence and high fashion is stronger than ever. Each of these brands has a unique story, driven by dynamic influencers who understand the pulse of modern fashion. From Dior’s timeless elegance to Louis Vuitton’s youthful energy, the creativity and innovation seen this season set the stage for an exciting future in the fashion industry.

Fashion is not just about clothing; it’s about expressing oneself, and these brands showcase that beautifully. Whether you’re a fashion aficionado or just dipping your toes into the world of haute couture, keeping an eye on these brands will surely inspire your own style journey.